We make pet food with nothing to hide.

Want to hear the NOOD Truth? We thought you might ask.

We’re a small team of passionate individuals (namely – pet lovers), led by co-Founder Alistair King. The thing about Alistair is he has an eye for detail. So much so, that one day, he noticed that the pet food industry was controlled by a select handful of companies, and that shoppers only had two choices. They either had to buy the cheaper food that was full of rubbish, or buy high quality food for $100 a bag! 

So, he set his mind to gathering a group of likeminded pet lovers (namely – us), and we got working with some of the industry’s leading specialists on a formula that would deliver the quality of pet specialty brands, but at a price Canadians could afford – with nothing hidden in the fine print. 

One thing led to another, and by another, we mean Alistair sleeping on the floor of our factory as he spent April 2019 hand packing the bags on your local Walmart shelves. We partnered with Nick Mowbray, to add some brains to the equation (seeing as we’re all about transparency – there wasn’t a huge amount between the rest of us) and are extremely excited to have partnered with Walmart to bring our vision to life for all Canadians. 

NOOD Premium Pet Food – all of the good stuff, and none of the B.S. Just love and good food – that’s NOOD. 

We have fun, but we take food seriously.

What goes into your pets food is important, but equally important is what doesn’t. That’s why we put together a team of some of the industries leading nutritionists with over 50 years experience to develop a complete and balanced range of recipes that your pet will love.

Great ingredients speak for themselves, and boy, do ours woof.


You’ll be taken to Walmart.ca 


Cage-Free Chicken & Lentil Dog Food

comes in 1.5KG | 3.5KG | 7KG


Chicken, chicken meal, lentils, peas, sweet potatoes, dried beet pulp, chicken fat (preserved with mixed tocopherols), pea flour, flaxseed, natural flavor, salmon oil, dicalcium phosphate, salt, DL-methionine, potassium chloride, choline chloride, taurine, blueberries, raspberries, tomatoes, dried lactobacillus plantarum fermentation product, dried enterococcus faecium fermentation product, dried lactobacillus acidophilus fermentation product, dried bacillus subtilis fermentation product, dried bifidobacterium animalis fermentation product, vitamin E supplement, iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, copper sulfate, potassium iodide, thiamine mononitrate (source of vitamin B1), manganese proteinate, manganous oxide, ascorbic acid (preservative), vitamin A supplement, biotin, niacin, calcium pantothenate, manganese sulfate, sodium selenite, pyridoxine hydrochloride (source of vitamin B6), vitamin B12 supplement, riboflavin (vitamin B2), vitamin D3 supplement, folic acid.

NOOD Small Breed Cage-Free Chicken & Lentil Dog Food Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, including growth of large size dogs (70 lbs. or more as an adult).

Guaranteed Analysis

Crude Protein | 26.0% | Minimum
rude Fat | 12.0% | Minimum
Crude Fiber | 4.5% | Maximum
Moisture | 10% | Maximum
mega-6 Fatty Acids* | 2.4% | Minimum
mega-3 Fatty Acids* | 0.3% | Minimum

Feeding Instructions

Don't be scared... we don't bite.


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