The NOOD Truth about Food Safety
At NOOD, our utmost priority and focus is on producing a range of recipes that are healthy and safe for both your pets and ours. That’s why all our recipes go through rigorous testing and food safety protocol to ensure we deliver on that promise.
Quality starts with the formulation, which is why we source the finest ingredients from trusted suppliers around North America (and in some cases further afield) and have a team of vets and nutritionists that craft all our recipes. Our team of experts have over 50 years of experience and help ensure our recipes are complete and balanced for our pets.
We then run feeding trials on our recipes, with dozens of pets of all ages, sizes and breeds. All our feeding trials are run in at home environments (not kennels), which ensures the feeding experience is as realistic as possible.
We also run third party digestibility studies into our recipes, which highlight exactly how much of each nutrient is absorbed. We have found that our recipes have a total digestibility of 86.6%, which can be attributed to our inclusion of guaranteed probiotics. For context, many poor-quality foods have a digestibility of lower than 75%, reasonable foods tend to sit between 75%-82%, while exceptional foods are commonly higher than 82%.