The NOOD Truth about Food Safety

At NOOD, our utmost priority and focus is on producing a range of recipes that are healthy and safe for both your pets and ours. That’s why all our recipes go through rigorous testing and food safety protocol to ensure we deliver on that promise.

Quality starts with the formulation, which is why we source the finest ingredients from trusted suppliers around North America (and in some cases further afield) and have a team of vets and nutritionists that craft all our recipes. Our team of experts have over 50 years of experience and help ensure our recipes are complete and balanced for our pets.

We then run feeding trials on our recipes, with dozens of pets of all ages, sizes and breeds. All our feeding trials are run in at home environments (not kennels), which ensures the feeding experience is as realistic as possible.

We also run third party digestibility studies into our recipes, which highlight exactly how much of each nutrient is absorbed. We have found that our recipes have a total digestibility of 86.6%, which can be attributed to our inclusion of guaranteed probiotics. For context, many poor-quality foods have a digestibility of lower than 75%, reasonable foods tend to sit between 75%-82%, while exceptional foods are commonly higher than 82%. 

In addition to the rigorous testing that goes on prior to us releasing a recipe, we have very strict food safety protocol during every production run. Every ingredient is tested for contaminants when it arrives at our facility and each step of our production process is coordained off to avoid cross contamination. During production, we test every 15 minutes for density, nutrient profile and contaminants among other things. Upon completion of production, we hold product for 48 hours while we re-test, only releasing the product if it passes all the steps. Here is a sample of some of the tests run in our facility;

—  215 Mycotoxin Tests per Week
—  260 Microbiological Tests per Week
—  36 Oxidative Stability Tests on Fats & Oils per Month
—  1,200 Ingredient Nutritional Tests per Month
—  9,000 Finished Product Nutritional Tests per Month
—  18+ hours of Employee Safety Training per employee per Year
—  120 Safety Assessments per Year

We have been blown away by all the positive feedback we have received so far, especially the number of pet owners who have experienced incredible changes in their pets since switching to NOOD.

We would love for you to join the NOOD family and become part of our mission to create premium pet food that doesn’t cost the world. Here is a small sample of what our customers have been saying:

Customer Reviews

I just switched to this brand in the last week. I was worried that it wouldn't be as good coming from a big chain store compared to the brand I was buying at the pet store. The ingredients that are listed on NOOD are the exact same as the one I was already buying, and it was literally $35 cheaper. I also had another worry as my boy has so many allergies but nothing but an empty bowl each night so far! I even switched my cat to their cat food brand!
... Seriously though, our kids have been on this food for 2.5 weeks and they are thriving. Anybody who is looking or waiting to try it... what are you waiting for? Do your kiddos a favor and start the switch today. You won't regret it and your fur babies will thank you. I have two very picky and very sensitive dogs and they have had no issues transitioning (first time ever) But don't take my word for it, experience it for yourselves.
Been using your product now for 4 days and my one cat hasn't gotten sick once and shes even back to being able to eat soft food without getting sick. I love that this product works for all my cats and it's almost half the price of what we were using.
We won a bag of NOOD last month, and it is AMAZING. We have literally seen a major change already in energy, fur, and bathroom habits. Our (annoyingly picky) girl loves it! This is a wonderful way to support pets in need!
I got a bag of the chicken formula for cats a few weeks ago and all three of my kitty cats like it. I mixed some with their old kibbles for the first week and they adjusted just fine. It's wonderful to finally have a choice of a quality cat food available through Walmart that is more affordable! I would be really happy if you added wet food to your product line.
My Maggie loves it!! Thank you for making it affordable and excellent quality.


You’ll be taken to Walmart.ca 


Cage-Free Chicken & Lentil Dog Food

comes in 1.5KG | 3.5KG | 7KG


Chicken, chicken meal, lentils, peas, sweet potatoes, dried beet pulp, chicken fat (preserved with mixed tocopherols), pea flour, flaxseed, natural flavor, salmon oil, dicalcium phosphate, salt, DL-methionine, potassium chloride, choline chloride, taurine, blueberries, raspberries, tomatoes, dried lactobacillus plantarum fermentation product, dried enterococcus faecium fermentation product, dried lactobacillus acidophilus fermentation product, dried bacillus subtilis fermentation product, dried bifidobacterium animalis fermentation product, vitamin E supplement, iron proteinate, zinc proteinate, copper proteinate, ferrous sulfate, zinc sulfate, copper sulfate, potassium iodide, thiamine mononitrate (source of vitamin B1), manganese proteinate, manganous oxide, ascorbic acid (preservative), vitamin A supplement, biotin, niacin, calcium pantothenate, manganese sulfate, sodium selenite, pyridoxine hydrochloride (source of vitamin B6), vitamin B12 supplement, riboflavin (vitamin B2), vitamin D3 supplement, folic acid.

NOOD Small Breed Cage-Free Chicken & Lentil Dog Food Recipe is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for All Life Stages, including growth of large size dogs (70 lbs. or more as an adult).

Guaranteed Analysis

Crude Protein | 26.0% | Minimum
rude Fat | 12.0% | Minimum
Crude Fiber | 4.5% | Maximum
Moisture | 10% | Maximum
mega-6 Fatty Acids* | 2.4% | Minimum
mega-3 Fatty Acids* | 0.3% | Minimum

Feeding Instructions

Don't be scared... we don't bite.


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