The NOOD Story

The NOOD story started with four pet lovers and a simple goal; pet store quality at supermarket prices. 

To bring our vision to life we partnered with leading animal nutrition experts to develop a range of recipes perfect for your pets, and ours.

NOOD recipes are packed with ethically sourced proteins, superfoods and a range of vitamins and minerals to provide a complete and balanced diet for your pet. 

No pesky fine print, just honest food made by pet lovers for pet lovers.


What goes into your pets food is important, but equally important is what doesn’t. That’s why we put together a team of some of the industry’s leading nutritionists with over 50 years experience to develop a complete and balanced range of recipes that your pet will love.

At NOOD, our utmost priority and focus is on producing a range of recipes that are healthy and safe for both your pets and ours. That’s why all our recipes go through rigorous testing and food safety protocol to ensure we deliver on that promise.


Our affordable prices don’t come at the expense of quality. 

We may be a small company but we are fortunate enough to work closely with big supermarkets full of pretty smart people. Our exclusive partnership with Pak’nSave, New World and Four Square supermarkets has allowed us to work at scale and gain access to their expertise in getting the best products to their customers at the best prices. This allows us to focus on the important stuff, creating premium quality recipes for your pets and ours. 

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