Here at NOOD, we lay it all out bare: what’s in our food, as well as what’s not. Our good honest ingredients provide the ultimate fuel for a life of fun, powering up your pets with the right sort of goodness to keep them wagging, purring and playing. Packed full of ethically sourced real meat, along with superfoods like blueberries and spinach, probiotics and a range of vitamins and minerals. Sounds like a woof woof situation to us. Honestly good petfood, for breakfast, lunch and dinner. Oh - and snack time.


Trace ingredients back to source
We search far and wide to make sure our pet food contains nothing but the finest ingredients. Want to know what’s in your pet’s food? We’ll show you. Want to see for yourself? Go on, give it a go over on the product pages.


Fuel for a life of fun
Good honest nutrition for benefits you can see. Nutrient-dense recipes for cats and dogs formulated by pet nutritionists. With over 40 million bowls licked clean and 10,000+ five star reviews, NOOD gives your pet everything they need to thrive with a taste they love. NOOD premium goodness for all: affordable and accessible, always.
Honestly good pet food.
We're NOOD, nice to meet you! We set out to create premium pet food, without the premium price tag and have seen over 40 million bowls licked clean. We believe every cat and dog deserves the proper nutrition to live a happy life, and every owner deserves to know what they’re actually feeding their pet. Our meat 1st recipes formulated by pet nutritionists are not only super tasty, they’re also packed with superfoods & prebiotics to help fuel the fun, every single day. Premium pet food shouldn't be exclusive, so we always take less profit to make NOOD accessible to all pet owners, from all walks of life.