Five reasons why we think (know) you’ll love Nood


Premium pet food without the price tag

Irresistible Taste

Fussy pet approved! Our recipes are taste tested by real pets

Meat Rich Recipes

Meat 1st recipes packed with fruits and veggies

Pet Nutritionist Approved

Formulated by pet nutritionists with over 50 years experience


We can be found at your local supermarket

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The best ingredients for a life of fun

Here at NOOD, we lay it all out bare: what’s in our food, as well as what’s not. Our recipes are packed full of nutritious ingredients - ethically sourced protein, superfoods, probiotics and a range of vitamins and minerals - to power up your pets with the right sort of goodness to keep them wagging, purring and playing.


Trace ingredients back to source

We search far and wide to make sure our pet food contains nothing but the finest ingredients. Want to know what’s in your pet’s food? We’ll show you. Want to see for yourself? Go on, give it a go over on the product pages.

Fuel the fun

Fuel for a life of fun

When you’re this good inside and out, it’s natural to be NOOD. Our nutrient-dense recipes for cats and dogs formulated by pet nutritionists. With over 40 million bowls licked clean and 10,000+ five star reviews, NOOD gives your pet everything they need to thrive with a taste they love. Let's get NOOD.

Cat Food
A little bit about us

Pet food with nothing to hide

We're NOOD, nice to meet you! We set out to create premium pet food, without the premium price tag and have seen over 40 million bowls licked clean. We believe every cat and dog deserves the proper nutrition to live a happy life, and every owner deserves to know what they’re actually feeding their pet. Our meat 1st recipes formulated by pet nutritionists are not only super tasty, they’re also packed with superfoods & prebiotics to help fuel the fun, every single day. Premium pet food shouldn't be exclusive, so we always take less profit to make NOOD accessible to all pet owners, from all walks of life.

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Nood news

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Energy & Joints

We were told by our vet to put out dog on joint supplements, however after using NOOD for 8 weeks she now doesn't limp or seem to have any trouble with her ankle or energy!

Supports Digestion

Love this product. My fur baby is an elderly cat and has been sick for over a year now over food, until I decided to try out NOOD! He has not thrown up in 2 weeks of eating NOOD, and is even having great poops!

Healthy Skin + Coat

We originally had our cats on another brand, moved our cats onto this and they love it, their fur is softer and shinier and its very cost effective

Weight Management

Our chubby boy has lost a little bit of weight since his diet changed to NOOD - he’s way more active and has a shinier coat. Thanks NOOD for helping out my fur baby!


Noticed more clean bowls since switching. My dogs go absolutely mad for the chicken flavour, sometimes we use the kibble as training treats too

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