Honestly good pet food

With us, you'll only find recipes formulated by animal nutritionists that use the finest, traceable ingredients, starting with real meat. We make premium recipes with everything your fur baby needs and nothing they don't. Our wholesome formulas provide the ultimate fuel for a life of fun, powering up your pets with the right sort of nutrition to keep them wagging, purring and playing all life long.

The NOOD Philosophy

Premium for all. This means affordable & accessible, always.

We set out to create a premium pet food brand, without the price tag. Fast forward to today and we've seen over 40 million bowls licked clean and counting!

We believe every cat and dog deserves the proper nutrition to live a healthy happy life, and every owner deserves to know what goes in (and what stays out) of the pet food they buy.

Premium pet food shouldn't be exclusive, so we always take less profit to make NOOD accessible to all pet owners, from all walks of life 🐾

Dinner laid bare

Here at NOOD, we lay it all out bare: what’s in our food, as well as what’s not in it. Our good honest ingredients provide the ultimate fuel for a life of fun, powering up your pets with the right sort of goodness to keep them wagging, purring and playing. Packed full of ethically sourced real meat, along with superfoods like blueberries and spinach, prebiotics and a range of vitamins and minerals. Our food contains real, recognisable ingredients that are all in there for a reason. There's nothing to hide: no junk, no nasties, no pesky fine print. Just honest nutrition: premium and packed full of goodness.

Traceable ingredients

We search far and wide to make sure our petfood contains nothing but the finest ingredients. So far and wide is where they come from. We’re talking all four corners of the globe - real meat from New Zealand, berries from the US, spinach from the UK – just to name a few. Want to see for yourself? Every pack of NOOD lets you scan a QR code to see exactly where the ingredients came from. Go on, give it a go.

Safety Tests Done Per